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Did you know…

For large television-quality adverts, it is possible to start downloading compressed files in the background at the beginning of the interview. This helps avoid the panellist waiting for the advert to download when they come to evaluate the advert.


Something to consider...

A panellists’ connection speed will impact their ad viewing experience. Research Now uses a range of techniques to detect individual panellists’ connection speed and serve the most appropriate files.

Advertising testing is one of the fastest growing areas of online research in Europe. This is primarily due to clients switching from face to face to online interviewing.

Online ad testing has the potential to offer better quality, faster and more cost effective results.

The speed and cost benefits are self evident when comparing a quote from Research Now to one from a traditional fieldwork supplier. We also believe that the quality of the results from a Research Now online ad test is higher due to:

Removal of interviewer bias
Delivery of high quality video and imagery over broadband
Consistent presentation and interviewing for multi-country projects
Regionally representative samples

We have a wide range of experience in ad testing across most sectors including food and drinks, telecoms, media, automotive, healthcare and financial services.

Contact
For more information on conducting ad tests online, contact:

Caroline Ewings
Client Development Director