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Did you know…

You can control the amount of time the concepts are exposed to respondents online and the amount of time taken to evaluate the concept


Something to consider...

Concepts can be presented in a range of styles and formats e.g. visual, audio, storyboards etc. We have experience with handling a range of concept formats and sizes, so just let us know what you have and we can advise on how it can be done.

For a demonstration of some of our concept testing survey capabilities, contact Caroline Ewings

Product and Service concept tests work very well online. This is because it is easy to display visual or audio materials on-screen (e.g. product or service mock-ups, new package designs etc) which gives the respondent a real feel for what the proposed new product/ service is all about, and allows researchers to ensure that all respondents see the concept in the same way.

Research Now offers online fieldwork support for a range of product concept test studies, including advertising development, new concept road-tests, pricing studies, brand development and positioning studies. The size and breadth of our panels means that anything can be tested, including concepts for foodstuffs, health and beauty products and new products and services (e.g. financial, insurance, mobile phone contracts etc) and much more!

We can set up concept tests so that:

Concepts are rotated
Respondents are questioned in more detail about more popular/ least popular concepts
Concepts are set up with timed on-screen exposure
New concepts can be displayed in a typical setting e.g. on a shelf of products in a supermarket/ in a magazine detailing various products and services

For more information on conducting
concept tests online, contact:
Caroline Ewings
Associate Client Development Director