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Rich Media Toolkit Facts
Rich media are new technologies used by survey programmers to make surveys more interactive. Rich Media applications are developed in various programming languages, including: Flash, Java, DHTML (JavaScript+HTML/CSS) and other new technologies. To date, the components we have built for the Research Now Rich Media toolkit have been built in either Flash or JavaScript.
Beyond the standard toolkit…
The standard toolkit is only a snapshot of the full range of Rich Media capabilities Research Now offers. The toolkit has been designed for a quick and easy application of some core Rich Media applications into some of your more standard surveys, but we love a challenge and have the in-house facilities to build custom-made solutions to meet particular requirements.
We are more than happy to talk through or demonstrate some of our more advanced applications should you require a more customised approach. – Contact us
Overview
Online research is now a widely-accepted and extensively used survey methodology. With this maturity, one of the challenges faced by the online research community is how to keep respondents engaged with online surveys.
Engagement is essential for maintaining healthy response rates and ensuring survey participation is a positive experience. As the internet becomes more and more embedded into consumers’ daily lives and the 2.0 social network phenomenon gathers pace, the internet is becoming more sophisticated in the way it presents information to and interacts with consumers. Online surveys need to evolve into this world.
One way of achieving this is through the use of digital interactive media, or “rich media”. Rich Media applications such as Flash and JavaScript can be programmed into online surveys to produce more stimulating online content. This makes surveys more visually attractive and interactive for respondents.
Not only do Rich Media tools create a more dynamic survey experience, but they also provide the opportunity for researchers to be more innovative with how they collect data. This enhances the value of the research they are conducting.
The Research Now Rich Media Toolkit
In the past, adding more complex programming to surveys was cost and time-intensive. Research Now’s innovative approach to using Rich Media tools has been to “production-ize” some of these tools so that they can be “taken off the shelf” to enhance an online survey for no additional time or cost.
Working within the standard parameters, up to 40% of your survey (to a maximum of 20 questions) can be Rich Media enabled.The toolkit gives your surveys an immediate boost to impress your clients and respondents alike.
In addition to the Rich Media tools offered in our toolkit, rich media can also be used to visually enhance basic questions.
Why use the Rich Media toolkit in your next online survey?
Brings surveys alive to enhance the respondent experience
Improves respondent comprehension of your questions for more considered responses
Improves completion rates by structuring questions in a more intuitive way
Improves data quality with built-in validation checks
Impresses your client with an aesthetically-pleasing on-screen survey for a professional, polished look
Research Now Standard Rich Media Toolkit – Tools Currently Available:
Card sort - download PDF factsheet
Sliders (animated, grids and comparison) - download PDF
factsheet
Drag and Drop - download PDF factsheet
Scattered words - download PDF factsheet
Magnifying glass - download PDF factsheet
Page flip and zoom - download PDF factsheet
Multi-logo - download PDF factsheet
Ratement - download PDF factsheet
Media player - download PDF factsheet
Why use the Research Now Rich Media Toolkit?
The standardised toolkit provides you with access to consistent Rich Media programming and output for no additional cost or time!
The tools have built-in validation for clean, error-free data collection
The tools have been built with output in mind, making data easy to analyse and incorporate into your reports
The tools are available for multiple-language surveys across all of Research Now’s proprietary panels in Europe, North and South America and Australasia
New Tools added to Toolkit! Contact Chris Dubreuil for more information
Chris Dubreuil
Better respondent experience for better data at no extra cost!
Contact
For more information on our Flash Survey Toolkit, contact:
Head of Client Development
