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Something to consider…

Set up a focus group with respondents from different countries – draw from our pool of over 1.9 million consumers in 28 countries worldwide.

Remember to over-recruit for focus groups and vary your recruitment strategy to suit your target demographic e.g aim to over-recruit young people by up to 3 times.

Online Focus Groups

Using an online approach to your focus groups is a great option for when you need to be more flexible with your fieldwork. They are a good solution for when time is limited and for when you or your clients do not want to travel to multiple groups for a single project. As respondents, the moderator and the client do not need to physically be in the same room (or adjoining rooms), this allows you to set up groups at short notice, or to set up multiple groups in more than one location in the same day.
Online focus groups are also a great way to manage multi-country groups and to reach more elusive respondents who can be more difficult to track down offline. Due to the format of the groups, they are also great ways to engage with a whole generation of respondents who interact online through social networking sites and online communications tools.

Online Qualitative Intercept

Qualitative intercept is a tool for “intercepting” quantitative online interviews with a live moderator to probe deeper into the way respondents answer survey questions. Surveys are intercepted by professional moderators at nominated points throughout a survey, turning a standard quantitative survey into a one-on-one chat session. This enables researchers to probe deeper on key issues and enrich standard quantitative findings.

For more information on online qualitative, contact:
Emma Smith
Client Development Director, Concept Testing

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Qualitative Information (PDF)
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