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Research Now is a member of ESOMAR* (The World Association of Market Research Professional) demonstrating its commitment to high standards in online fieldwork and panel building and a company partner of the MRS (Market Research Society). Research Now is also a member of the BVM (Berufsverband Deutscher Markt- und Sozialforscher e.V.)., D.G.O.F. (German Society for Online Research) and the AMA (American Marketing Association).
*As an ESOMAR Member, Research Now comply with the ICC/ESOMAR International Code of Marketing and Social Research Practice.
Our panels are:
The “Valued Opinions” family of online research panels are carefully built in order to ensure that they are Responsive, Reliable and Representative the foundations for quality research.
Panel Quality
Multi-sourced recruited by email marketing with over 100 diverse online partners (avoiding the bias associated with limited source recruitment).
See Panel Recruitment for more details.
Research only - no marketing of any sort (which can systematically bias sample). We only do online fieldwork.
Incentivised - at a low level for participation. This is respectful of a panellist's time spent, ensuring thoughtful, considered responses are coupled with healthy response rates.
Carefully managed Panellists are not over contacted ensuring panel membership is a positive experience.
Frequently refreshed panellist’s are not over used ensuring sufficient fresh sample for ongoing tracking work.
More details on the Panel Rules we use to manage our panel can be found here.
